Bigger ideas.
Smaller footprint.
It's all in the eco-family
Aluminum is infinitely recyclable. Our job is to make the lowest-footprint version of it available at production volume, with the finishes brands actually want.
Our approach
The four R's
Reduction
Lighter walls and fewer components, engineered without losing the weight a premium package should feel like.
Recycled content
Eco-alloys from 68% to 100% recycled content, certified by SCS Global Services.
Recyclability
All-aluminum constructions that go into the stream without a separation step.
Reusability
Refill architectures and durable outers built to survive more than one fill.
Closing the loop
Recycled inside the plant, too
Recycling-loop arrangements recover and reuse materials from the manufacturing process — used again in the line, or transformed into other useful products instead of waste.
Acid
Process acid is recovered from anodizing and returned to the loop rather than entering the waste stream.
Water
Process water is recovered, treated and returned to the line, reducing fresh water demand.
Plastic
Production plastics are recovered and reused, or transformed into other useful products.
Eco-family
Pick your alloy by footprint
Same table as the homepage, expanded with processing notes — one source of truth, marked up as structured data.
| Material | Recycled content | GHG per ton | Processing | Aesthetics |
|---|---|---|---|---|
| evercycle™ | 100% total · 99% PCR | 1.0 MT CO₂e −89% | 100% recycled feedstock | Satin & matte, medium brightness |
| HRC high recycled | 68% total · 68% PCR | 5.3 MT CO₂e −41% | Balance virgin material | Satin & matte, medium brightness |
| Low GHG high pure | 0% | 3.5 MT CO₂e −61% | Certified hydroelectric power | High brightness; not for satin or matte |
| Low pure | 0% | 8.96 MT CO₂e | Virgin material | Good satin & matte, medium brightness |
| Industry standard | 0% | 8.96 MT CO₂e | Virgin material | Baseline reference |
GHG figures in MTCO₂e per ton of aluminum. Sources: 2022 Novelis Sustainability Report · US EPA ReCon v5.0 · Aluminum.org 2022 LCA Report.
evercycle™
100% recycled, certified
Developed with Novelis, the world's leading aluminum recycler, and certified by SCS Global Services to contain 100% recycled aluminum. It enables plastics-free skincare packaging and lid covers with full recyclability — an 89% cut in GHG per ton against the industry standard.